Culture Tourism In Tanzania:A Complete Guide To Unique African Safaris

Tanzania is one of the few countries in the world where a traveler can experience different eras of human history and natural beauty all in a single trip. Today you might be exploring the vast savannas watching lions, tomorrow visiting a village and sharing a traditional meal with locals, and the next day wandering through the streets of an ancient city. This is why Tanzania is consistently ranked as a top safari destination in Tanzania and Africa as a whole.

But what makes Tanzania truly unique is not just its wildlife or the size of its national parks, but the living cultural tourism that blends seamlessly with nature and history. Visitors to Tanzania don’t just go to see—they go to understand, participate, and learn.

      

Cultural tourism in Tanzania allows travelers to connect directly with local communities. Instead of rushing through sights, travelers engage in daily life, learn customs and traditions, and even taste authentic local cuisine. For more articles about the meaning, benefits, and types of cultural tourism in Tanzania, read Cultural Tourism in Tanzania.

This type of tourism is especially popular among international travelers seeking “authentic experiences,” experiences that stay in your memory long after the trip ends.

Many cultural tours start in Zanzibar. Stone Town, a UNESCO World Heritage Site, is a vivid example of how different cultures shaped the Swahili identity. Walking through its narrow streets, hearing the sounds of markets, and seeing ancient buildings, travelers feel like they are stepping back in time. For more articles about attractions and history in Zanzibar, read Best Places to Visit in Zanzibar.

   

  Stone Town in Zanzibar 

From Zanzibar, travelers often move to the mainland to discover areas that are less known but culturally rich. These are considered hidden tourist destinations in Tanzania. A perfect example is Lake Eyasi, where visitors meet the Hadzabe and Datoga tribes. Observing the Hadzabe hunting with traditional methods and listening to their unique language gives a sense of humanity’s ancient history. For more articles about these hidden yet fascinating destinations, read Hidden Tourist Destinations in Tanzania.

   

       The Hadzab tribe hunding.

        Hadzabe tribe relaxing after work 

Other hidden treasures like Mto wa Mbu, Kilwa Kisiwani, and the Usambara Mountains add a completely different flavor to a trip, especially for travelers interested in cultural tourism and natural environments.

No trip to Tanzania is complete without visiting the national parks. Tanzania is renowned for having some of the best national parks in Tanzania, not without reason. These parks are famous for their diverse wildlife, vast landscapes, and unique ecosystems.

   

       Kilwa kisiwani

   

         

       Usambara mountains are among of   attractive natures

      Usambara fold mountains 
    

What makes Tanzania’s parks even more exceptional is how they integrate with local communities. Travelers can be in the wild in the morning watching elephants and lions and then spend the evening in a village interacting with Maasai or local farmers. For more articles about Tanzania’s top national parks, read  (Best National Parks in Tanzania).

  

      Maasai dancing 

      Youth maasai called Moran 

Serengeti is recognized worldwide, but the experience is broader than many imagine. Beyond witnessing the massive migration of wildebeest and zebras, Serengeti offers tranquil safaris, breathtaking scenery, and cultural encounters. This is why travelers looking for (top things to do in Serengeti National Park)  are advised not to limit themselves to game drives alone.

Serengeti also provides hot air balloon safaris, walking tours with Maasai communities, and premium photography opportunities. For more articles about must-do activities in Serengeti, read  (Top Things to Do in Serengeti National Park)

From a global perspective, Tanzania continues to earn its reputation as a central hub for African safaris. A combination of large protected parks, vibrant cultural tourism, and untouched hidden destinations ensures that Tanzania remains a top safari destination in Tanzania for travelers of all types. For more articles about Tanzania’s best safari experiences and itineraries, read (Top Safari Destinations in Tanzania)

Many travelers return to Tanzania not just to see wildlife again but to explore new villages, meet different communities, and visit new areas they missed before.

In short, the best safari experience in Tanzania is not about rushing through a schedule. It is about giving travelers time to live in Tanzania, even if briefly. That is why cultural tourism continues to be a vital part of modern safaris in the country.

Tanzania is recognized internationally because it offers a complete safari experience. Stunning landscapes, incredible wildlife, and rich culture make it more than a trip—it’s a life experience. For anyone seeking meaningful travel, Tanzania is not just an option; it is a journey of a lifetime.

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Best Place To Visit In Tanzania For The First -Time Travelers

So, it’s your first time visiting Tanzania, and you’re probably asking yourself, “Where should I go first?”

That’s completely normal. Tanzania is vast, diverse, and packed with unforgettable experiences. The good news? You don’t need to see everything at once. With the right destinations, your first trip can be smooth, exciting, and deeply memorable.

If you’re still planning your journey, you may also want to explore [A Complete Travel Guide to Tanzania] to understand visas, transport, and travel tips before you arrive.

1. Serengeti National Park – The Heart of Tanzania Safaris

  

           Serengeti national park in Tanzania, wonderful attractive 

            Serengeti national park in Tanzania 

When most people hear “Tanzania,” they instantly think of the Serengeti—and for good reason. This is the ultimate safari destination and one of the best national parks in Tanzania for first-time visitors.

The Serengeti is famous for its endless plains and rich wildlife. Lions resting under acacia trees, elephants moving across the savannah, and giraffes calmly walking by your safari vehicle—it feels unreal, especially on your first African safari.

One of the biggest highlights is the Great Wildebeest Migration, where millions of animals move together in search of fresh grass. To plan your visit properly, it’s important to know the [best time to visit Serengeti National Park for wildlife safaris], as different seasons offer different experiences.

If you’re comparing options, Serengeti consistently ranks among the [top safari destinations in Tanzania] for beginners and experienced travelers alike.

2. Ngorongoro Crater –  

    

Wildlife Made Easy

If you want to see many animals in a short time, Ngorongoro Crater is perfect for you.

This natural wonder is like a giant bowl filled with wildlife. Because animals live here almost year-round, first-time travelers often spot lions, zebras, buffaloes, elephants, and even the rare black rhino in just one day.

Ngorongoro is ideal for beginners because it’s compact and easy to explore. You don’t spend long hours driving between sightings, which makes it one of the most rewarding parks included in most [best national parks in Tanzania] itineraries.

3. Zanzibar – Relaxation, Culture, and Beaches

  

          Zanzibar beaches, blue water

          Zanzibar beaches 

        Zanzibar beaches,the place you can relax 

After the excitement of safari adventures, many first-time travelers ask, “Where can I relax?”

That’s where Zanzibar comes in.

Zanzibar offers a completely different side of Tanzania. White sandy beaches, turquoise waters, and rich Swahili culture create the perfect place to slow down. You can wander through Stone Town, learn about spice farms, or simply relax by the Indian Ocean.

Zanzibar fits beautifully into [A Complete Travel Guide] because it balances wildlife adventures with rest and cultural exploration—something many first-time travelers appreciate.

4. Mount Kilimanjaro – Even Seeing It Is Special

  

     Mount Kilimanjaro 

You don’t have to climb Mount Kilimanjaro to enjoy it.

For many first-time visitors, simply seeing Africa’s highest mountain rising above the clouds is a powerful moment. From towns like Moshi and Arusha, the views—especially early in the morning—are unforgettable.

If you’re adventurous, climbing Kilimanjaro can be life-changing. But even without hiking, Kilimanjaro adds a unique touch to your trip and complements visits to nearby [top safari destinations in Tanzania].

5. Arusha – The Perfect Starting Point 

        

         Arusha Tanzania 

Most travelers begin their journey in Arusha, and for good reason.

Arusha is calm, welcoming, and surrounded by beautiful scenery. It’s the gateway to Serengeti and Ngorongoro and helps first-time travelers adjust before heading into the wild. You can visit local markets, cultural centers, or enjoy views of Mount Meru.

Beyond the popular routes, Arusha also gives access to several [hidden tourist destinations in Tanzania] that many travelers miss on their first visit.

Final Thoughts

If this is your first time traveling to Tanzania, you don’t need a complicated plan. A simple combination of Serengeti, Ngorongoro, Arusha, and Zanzibar gives you wildlife, culture, adventure, and relaxation—all in one journey.

Tanzania isn’t just a place you visit once. It’s a destination that leaves memories, emotions, and stories you’ll carry for life.

🌍 Thinking of visiting Tanzania for the first time?

Keep exploring travel guides, wildlife stories, and destination tips to plan your journey with confidence—and don’t forget to check out our guides on [best national parks in Tanzania] and [hidden tourist destinations in Tanzania] to make your trip even more special.Also you can contact me 

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Top Things To Do In Serengeti National Park

When people talk about world-class wildlife destinations, Serengeti National Park is always at the top of the list. Located in northern Tanzania, Serengeti is not just a national park—it is a living symbol of Africa’s raw beauty, untouched wilderness, and unforgettable safari experiences.

If you are wondering, “What can I do in Serengeti National Park?” this article is written specifically for you. As a tourism professional, I will guide you through the best activities in Serengeti in a way that helps you understand, enjoy, and truly appreciate why this park is considered one of the greatest wildlife destinations on Earth.

  

1. Witness the Great Migration – One of the World’s Greatest Natural Wonders

The Great Migration is the single most famous attraction in Serengeti National Park. Every year, over two million wildebeest, zebras, and antelopes move across the plains in search of fresh grazing and water. Watching thousands of animals crossing rivers, facing crocodiles and predators, is an emotional and breathtaking experience.

This phenomenon alone makes Serengeti a must-visit destination for wildlife lovers and photographers from around the world.

2. Enjoy Unforgettable Game Drives

A visit to Serengeti is incomplete without experiencing game drives. These guided safaris take place early in the morning and late in the afternoon when animals are most active. From the comfort of a safari vehicle, you will encounter lions resting under acacia trees, elephants moving gracefully across the plains, leopards hiding in branches, and cheetahs hunting at incredible speeds.

For many visitors, game drives in Serengeti represent the true definition of an African safari.

3. See the Legendary Big Five in Their Natural Habitat

Serengeti is one of the best places in Africa to see the Big Five—lion, elephant, buffalo, leopard, and rhinoceros. For international tourists, especially first-time visitors to Africa, spotting the Big Five is a dream come true and a highlight of their safari journey.

Seeing these animals free in the wild creates a powerful connection with nature that no zoo or documentary can replace.

4. Experience a Hot Air Balloon Safari

For travelers seeking a luxury and once-in-a-lifetime experience, a hot air balloon safari is highly recommended. Floating silently above the Serengeti plains at sunrise allows you to view wildlife from a completely different perspective. After landing, guests usually enjoy a champagne breakfast in the bush.

This activity adds exclusivity and romance to any Serengeti safari.

5. Wildlife and Landscape Photography

Serengeti National Park is a paradise for photographers. Endless plains, dramatic skies, golden sunsets, and diverse wildlife offer unlimited opportunities for stunning images. Whether you are a professional photographer or a casual traveler with a camera or smartphone, Serengeti provides scenes worth capturing and remembering forever.

6. Bird Watching for Nature Enthusiasts

With more than 500 bird species, Serengeti is also a top destination for bird watchers. From large birds of prey to colorful small species, the park offers an impressive diversity that attracts bird lovers from all over the world.

Bird watching adds another rich layer to the Serengeti safari experience.

7. Discover the Maasai Culture Near Serengeti

Wildlife is not the only attraction around Serengeti. Nearby communities, especially the Maasai people, offer visitors a chance to learn about traditional African culture, customs, dress, food, and lifestyle. Visiting a Maasai village provides cultural understanding and meaningful interaction with local communities.

Cultural tourism enriches the overall safari experience and supports local livelihoods.

8. Enjoy Magical Sunrises and Sunsets

Sunrises and sunsets in Serengeti are truly unforgettable. The sky transforms into shades of gold, orange, and red while wildlife moves quietly across the plains. These moments offer peace, reflection, and deep appreciation of nature’s beauty.

Many travelers describe this experience as emotional and deeply inspiring.

9. Stay in Unique Safari Camps and Lodges

Serengeti offers a wide range of accommodations, from luxury lodges to authentic tented camps. Staying in the heart of the wilderness, listening to lions roaring at night or hyenas calling in the distance, creates an experience that cannot be duplicated elsewhere.

Accommodation in Serengeti is designed to blend comfort with nature.

10. Learn About Conservation and Tourism Business Opportunities

Serengeti is also a center for wildlife conservation and sustainable tourism. Visitors can learn how tourism supports conservation efforts and local communities. The park also highlights opportunities in tourism-related businesses such as food and beverage services. For deeper insights, you can explore Exploiting Opportunities in Tourists and Food & Beverage Service: Enhancing Business and Guest Experiences.

This knowledge is valuable for investors, entrepreneurs, and tourism professionals.

   Related Articles (Internal Links)

To gain a broader understanding of tourism in Tanzania, we recommend reading:

  The Best National Parks in Tanzania: A Complete Guide for Local and International Tourists

  The Best Time to Visit Serengeti National Park for Wildlife Safaris

  Hidden Tourist Destinations in Tanzania: Untouched Treasures Beyond the Obvious

These articles provide deeper insights into Tanzania’s tourism potential.

Serengeti National Park is more than a safari destination—it is a global treasure that combines wildlife, culture, adventure, and economic opportunity. Whether you are a tourist seeking unforgettable memories or a professional exploring tourism opportunities, Serengeti offers unmatched value and inspiration.

If you are planning a visit, writing about tourism, or considering investment in this sector, Serengeti National Park is the perfect place to begin.

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THE BEST TIME TO VISIT SERENGETI NATIONAL PARK FOR WILDLIFE SAFARIS

Serengeti National Park is one of the most famous wildlife destinations in the world, not only in Africa but globally. Located in northern Tanzania, the park covers a vast area of endless plains, from which the name “Serengeti” is derived, meaning “endless land.” It is home to an extraordinary variety of wildlife, including lions, elephants, leopards, cheetahs, giraffes, buffaloes, rhinos, and more than 500 species of birds. To fully enjoy a Serengeti safari experience, it is very important to understand the best time to visit based on your travel goals.

Why Timing Matters When Visiting Serengeti

Serengeti National Park changes dramatically with the seasons. Rainfall patterns strongly influence animal movements, vegetation, road conditions, and even the number of visitors. During certain times of the year, animals gather in large numbers in specific areas, while at other times they spread out across the plains in search of food and water. Choosing the right season therefore allows visitors to experience the park at its best and get maximum value from their safari.

Dry Season (June – October): The Best Overall Time for Wildlife Safaris

From June to October, Serengeti experiences the dry season, which is widely regarded as the best time to visit for wildlife viewing. During this period, rainfall is minimal and grasses are short and dry, making it much easier to spot animals. Wildlife tends to congregate around rivers, waterholes, and remaining green areas.

 

A good example is the concentration of wildebeest, zebras, and antelopes near major water sources such as the Mara River. These large herds attract predators like lions, leopards, and crocodiles, giving visitors a high chance of witnessing dramatic hunting scenes.

Between July and September, travelers are often lucky enough to witness the famous Great Wildebeest Migration, particularly the thrilling river crossings at the Mara River, where thousands of wildebeest risk their lives against strong currents and lurking crocodiles. This natural spectacle is considered one of the greatest wildlife events on Earth.

Short Rains and Calving Season (December – March)

From December to March, Serengeti receives short rains that transform the southern plains, especially the Ndutu area, into lush green landscapes. This period marks the calving season, when hundreds of thousands of wildebeest give birth within a short time.

For example, in February, visitors can see newborn calves standing and walking just minutes after birth. This abundance of young animals attracts predators such as lions, cheetahs, and hyenas, making this season particularly exciting for those interested in predator-prey interactions. In addition, the green scenery and soft natural light make this period excellent for wildlife photography.

Long Rainy Season (April – May): A Quiet and Budget-Friendly Safari

April and May are the long rainy months in Serengeti. During this time, many travelers avoid visiting due to heavy rains and muddy roads. However, for visitors seeking peace, privacy, and lower travel costs, this season can be very rewarding.

Many lodges and camps offer discounted rates, and the park becomes less crowded. This allows for a more intimate safari experience. For instance, you may find yourself watching a herd of elephants or a pride of lions without many other safari vehicles around. This season is also ideal for bird watching, as migratory birds arrive in large numbers, adding color and diversity to the park.

Which Is the Best Time for You?

Overall, Serengeti can be visited throughout the year, but the best time depends on what you want to experience:

If you want excellent wildlife viewing and the Great Migration → June to October

If you want to witness wildebeest calving and enjoy green landscapes → December to March

If you prefer fewer tourists, lower costs, and a peaceful safari → April to May

Conclusion

Serengeti National Park is not just a wildlife destination; it is a living classroom of natural wonders. Every season offers a unique experience, from dramatic river crossings and predator hunts to peaceful green plains filled with birds and grazing herds. Whether you are watching lions resting under acacia trees or witnessing the circle of life during calving season, Serengeti promises unforgettable memories. Choosing the right time to visit ensures a safari experience that is rich, educational, and truly world-class.

For more information, guidance, or safari planning assistance, feel free to contact:

Email: hagaimwalongo1994@gmail.com

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HIDDEN TOURIST DESTINATIONS IN TANZANIA UNTOUCHED TREASURES BEYOND THE OBVIOUS

 

Tanzania is far more than its globally celebrated icons. Beyond the famous names that dominate travel brochures lies a country of remarkable depth — a land shaped by silence, raw beauty, ancient history, and landscapes that remain largely untouched by mass tourism. For travelers who seek authenticity over crowds and meaningful experiences over hurried itineraries, Tanzania offers journeys that feel deeply personal and profoundly memorable.

In the southern highlands of Mbeya and Njombe, Kitulo National Park unfolds like a living botanical masterpiece. Often referred to as the “Garden of God,” the plateau transforms during the rainy season into a vast carpet of wildflowers, many of which are found nowhere else on Earth. The absence of large wildlife enhances its serenity, making Kitulo an ideal destination for photographers, nature lovers, and travelers drawn to stillness, fresh mountain air, and natural elegance.

In northeastern Tanzania, beneath the coastal city of Tanga, the Amboni Caves reveal a hidden world carved by time. These ancient limestone formations carry layers of cultural legends, spiritual symbolism, and geological wonder. Walking through the caves feels like stepping into a forgotten chapter of human history, where silence speaks and every rock formation tells its own story.

Lake Natron, located in northern Tanzania near the Kenyan border, challenges conventional ideas of beauty. Its striking red and pink hues, shaped by mineral-rich waters and extreme conditions, create a surreal landscape unlike anywhere else in East Africa. As the primary breeding ground for lesser flamingos, the lake offers a rare spectacle of life thriving in harsh environments, captivating adventurous travelers and high-end landscape photographers alike.

Along the Indian Ocean coastline, Saadani National Park offers an experience found nowhere else in Tanzania. It is the only national park where wildlife and the ocean coexist seamlessly. Here, elephants roam within sight of the sea, and game drives can end on quiet beaches. Saadani is perfect for travelers seeking a balance between classic safari encounters and peaceful coastal relaxation, far from overcrowded tourist hubs.

Rising dramatically from the Great Rift Valley, Mount Oldoinyo Lengai holds deep spiritual significance for the Maasai people and exceptional scientific importance worldwide. As the only active volcano on Earth that produces cool lava, climbing this mountain is both a physical challenge and a profound encounter with nature’s raw power. It is a destination for explorers who seek meaning as much as adventure.

Off Tanzania’s southern coast, Kilwa Kisiwani stands as a silent witness to a powerful Swahili civilization that once dominated Indian Ocean trade routes. Its ruins — ancient mosques, palaces, and ports — speak of wealth, architecture, and cultural exchange long before colonial influence. Visiting Kilwa is not simply sightseeing; it is a journey into Africa’s rich and often overlooked historical legacy.

Near the shores of Lake Tanganyika, Kalambo Falls plunge dramatically into a deep gorge, ranking among Africa’s tallest waterfalls. The thunderous cascade, surrounded by unspoiled wilderness, offers a striking blend of strength and tranquility. It is an ideal destination for hikers, nature enthusiasts, and travelers drawn to remote landscapes of exceptional beauty.

In the heart of Lake Victoria, Rubondo Island National Park offers complete immersion into untouched nature. Dense forests, rare bird species, and total isolation define the experience. With no urban noise and minimal human presence, Rubondo is a sanctuary for travelers seeking true solitude, reflection, and a deep connection with the natural world.

For those willing to travel beyond familiar routes, these hidden destinations reveal the true soul of Tanzania — a land of quiet wonders, untold stories, and experiences that linger long after the journey ends. Here, travel is not about ticking destinations off a list, but about discovery, presence, and the rare privilege of encountering places that still feel undiscovered.

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EXPLORING OPPORTUNITIES IN TOURISM AND FOOD & BEVERAGE SERVICES: ENHANCING BUSINESS AND GUEST EXPERIENCES

Tourism is one of the most significant sectors contributing to the economy of many countries, especially in Tanzania. This industry generates direct revenue through transportation, accommodation, and various tourism-related activities. 

On the other hand, Food and Beverage (F&B) Services play a crucial role in ensuring that tourism experiences are satisfying and memorable.

When visitors arrive at hotels, restaurants, or entertainment venues, they expect a comprehensive experience, not just basic lodging. Therefore, these two sectors must collaborate closely to enhance guest satisfaction and maximize business profitability.


QUALITY FOOD AND BEVERAGE SERVICES
High-quality food and beverage services go beyond simply cooking meals or preparing drinks. They involve:
Creativity in menu design and recipes
Hygiene in kitchens, utensils, and dining areas
Customer attention, ensuring guest needs are addressed promptly and respectfully
Example: A hotel restaurant can create a menu that incorporates local dishes while blending traditional and contemporary flavors. This approach attracts tourists and promotes cultural tourism.


Real-life examples of hotels in Tanzania and Zanzibar:
SERENA HOTEL, DAR ES SALAAM: Known for its exceptional food services, offering both international and traditional Tanzanian cuisine with a stunning ambiance.
PARK HYATT ZANZIBAR: Combines local and international cuisine, providing guests with a unique culinary experience of Indian Ocean flavors.
ZANZIBAR SERENA HOTEL: Renowned for its Swahili dishes, seafood specialties, and highly praised customer service.
MÖVENPICK RESORT & SPA, ZANZIBAR: Offers a sophisticated menu with international dishes and modern beverages, catering to both local and foreign guests.
STAFF TRAINING AND SERVICE EXCELLENCE
Another critical aspect is specialized training for staff. Excellent service personnel should:


Communicate with guests politely and efficiently
Understand guest preferences and tastes
Provide suitable recommendations for food and beverages
Ensuring this level of service creates a memorable guest experience, increasing the likelihood of repeat visits and positive recommendations.


ENVIRONMENTAL SUSTAINABILITY AND LOCAL PRODUCTS
Tourism and food services also depend on environmental sustainability. Effective strategies to attract guests include:
Using locally sourced ingredients
Reducing food waste


Supporting local communities through sustainable products
Example: Using produce from local farms or beverages crafted by local artisans helps boost the local economy while offering tourists a unique and authentic experience.
INTERNATIONAL FLAVORS AND FOOD PRESENTATION
Guests from different regions have varying tastes. Hotels and restaurants should:


Offer a mix of local and international cuisine
Ensure food presentation is visually appealing
Maintain cleanliness of tables and utensils
These practices enhance the guest experience and improve overall customer satisfaction.


TECHNOLOGY AND BUSINESS SUSTAINABILITY
Hotels and restaurants that integrate tourism and F&B services can enhance success by:
Collecting online guest feedback
Implementing reservation and food tracking systems
Monitoring sales and best-selling items
These measures help improve service quality and ensure guests enjoy a superior experience, ultimately increasing business revenue.


CONCLUSION
Tourism and food & beverage services are closely interconnected sectors, and success depends on how well they collaborate. Ways to ensure guests return include:
Creating unique and memorable experiences
Prioritizing guest preferences and dietary needs
Using sustainable products
Delivering exceptional customer service
A satisfied tourist becomes a brand ambassador, attracting new customers and maintaining long-term relationships.

CONTACT INFORMATION
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agribusiness management is very important in Africa development

Agribusiness – Meaning - Definition – Structure of Agribusiness (Input sector, Farm sector and Product sector) – Importance of Agribusiness in Indian Economy.

Agri-business as a concept was born in Harvard University in 1957 with the publication of a book “A concept of Agri-business”, written by John David and A. Gold Berg. It was introduced in Philippines in early 1966, when the University of the Philippines offered an Agri-business Management (ABM) programme at the under-graduate level. In 1969, the first Advanced Agri- business Management seminar was held in Manila.

agribusiness management

Definition of Agri-business:

“Agri-business is the sum total of all operations involved in the manufacture and distribution of farm supplies, production activities on the farm, storage, processing and distribution of farm commodities and items made from them” (John David and Gold Berg)

Agri-business involves three sectors:

1. Input sector: It deals with the supply of inputs required by the farmers for raising crops, livestock and other allied enterprises. These include seeds, fertilizers, chemicals, machinery and fuel.

2. Farm sector: It aims at producing crops, livestock and other products.

3. Product sector: It deals with various aspects like storage, processing and marketing the finished products so as to meet the dynamic needs of consumers.

Therefore, Agribusiness is sum total of all operations or activities involved in the business of production and marketing of farm supplies and farm products for achieving the targeted objectives.

Importance of Agri-business:

1. It deals with agricultural sector and also with the portion of industrial sector, which is the major source of farm inputs like fertilizers, pesticides, machines, processing and post harvest technologies.

2. It suggests and directs the government and private sectors for development of sub sectors.

3. It contributes a good part of the national economy.

Dimensions of Agri-business:

1. It deals with different components of both agricultural and industrial sector, their inter- dependence and influence of one sector on other.

2. It deals with decision making process of farm either private or government in relation to production and selling aspects.

3. It deals with strengths and weaknesses of a project and thereby their viability in competing enterprises.

4. Agri-business is always market oriented.

         

5. Structure of Agri-business is generally vertical and it comprises the following

a. Govt. policies and programmes regarding raising of crops or taking enterprises etc.,

b. Research and extension programmes of the Govt.

c. Farm supplies or inputs

d. Agricultural production

e. Processing

f. Marketing of agricultural products

Scope of Agri-business:

1) Our daily requirements of food and fiber products at desired place at required form and time come from efficient and hard working of many business personnel in input, farm and food production and also in marketing them. The entire system in brief is called Agri- business.

2) Agribusiness, of late, is combining the diverse commercial enterprises, using heterogeneous combination of labour, materials, capital and technology.

3) It is a dynamic sector and continuously meets current demands of consumers in domestic and world markets.

4) Agri-business establishment leads to strengthening of infrastructural facilities in that area, expansion of credit, raw materials supply agencies, adoption of modern technology in production and marketing of agricultural products.

5) Agri-business provides crucial forward and backward linkages.

(Backward linkage include supply of inputs, credit, production technologies, farm

services etc.,

A forward linkage includes storage, processing, transportation and marketing aspects.)

6) Agri-business generates potential employment opportunities.

7) It adds value to products and thereby increases the net profits.

Structure of Agri-business:

As mentioned earlier agri-business sector provides crucial backward and forward linkages. It involves two important sectors.

1. Farm input sector: It deals with agro-based industries providing seeds, fertilizers, feed, chemicals etc., The industries supplying machinery or equipment, implements and petroleum etc are also important in this regard.

2. Farm product sector: It deals with production and distribution of farm commodities. Large co- operative bodies also exist in Agri-business, but they are few in number, whereas small scaled agro- industries are large in number. The vertical integration of a farm is very common in poultry, fruit and vegetable farms.

(Horizontal integration: If one firm assumes the functions of other firm is called the horizontal integration Ex: Co-operative marketing societies, Co-operative farming societies.

Vertical integration: If one firm assumes other functions which are having close relationship.

a. If one firm assumes other functions (succeeding) related to consumption function is called forward

integration.

Ex: A wholesaler firm assuming the function of a retailer.

      

b. If one firm assumes the other functions (proceeding) related to the production function is called backward integration.

Ex: A wholesaler firm assumes the functions such as assembling, processing, packing etc.,

Conglomerate integration: If one firm assumes several functions which do not have any relationship.